M.Gemi Branding

Launched in 2014, M.Gemi is a direct-to-consumer brand creating Italian handcrafted leather goods. Most well known for The Monday Drop, introducing new limited edition styles every Monday. King & Partners was assigned to completely re-think the positioning, visual identity, content and UX of M.Gemi.

M.Gemi needed a vision to distinguish them from other direct to consumer brands. We created a new brand identity to communicate character, luxury, and longevity.

Design: Minh–Anh Vo Schuft, Branding Design Director
Agency: King & Partners

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Brand Identity